Marketing & Sales Specialist
Job Description
We are seeking a Digital Marketing & Sales Specialist with 1+ years of experience to drive business growth through digital marketing campaigns, lead generation, customer acquisition, and sales activities. The ideal candidate will be responsible for developing and executing digital marketing strategies, identifying potential customers, nurturing leads, and converting prospects into clients. This role combines digital marketing expertise with strong sales and communication skills to increase brand awareness, generate qualified leads, build customer relationships, and achieve business targets.
Key Responsibilities
- Plan and manage campaigns across Google Ads, Facebook, LinkedIn, Instagram, and email.
- Optimize website and landing pages for SEO and lead generation.
- Manage social media content calendars and customer engagement strategies.
- Monitor campaign performance and optimize strategies to improve conversions.
- Conduct keyword research and handle SEO/SEM activities.
- Identify potential customers, generate leads, and convert prospects into clients.
- Manage email marketing campaigns, follow up with leads, and nurture customer relationships.
- Collaborate with the design team to create marketing and sales materials.
- Stay updated with marketing trends, sales techniques, and industry developments.
- Achieve sales targets and contribute to overall business growth.
Requirements
- 1+ years of experience in digital marketing and/or sales.
- Hands-on experience with Google Ads, Facebook Ads, or other digital marketing platforms.
- Strong knowledge of SEO, SEM, social media marketing, and lead generation.
- Ability to identify prospects, follow up on leads, and drive sales conversions.
- Experience with CMS platforms like WordPress is a plus.
- Strong communication, negotiation, and customer relationship management skills.
- Analytical and problem-solving abilities.
- Ability to manage multiple campaigns, sales leads, and business development activities.
Preferred
- Familiarity with Mailchimp, HubSpot, or other CRM tools.
- Experience in content marketing, blogging, and promotional campaigns.
- Knowledge of A/B testing and campaign optimization.
- Experience with Canva or Adobe tools and sales reporting.
Benefits
- Competitive salary with performance-based incentives
- Flexible working hours
- Remote work options
- Learning and development opportunities
- Supportive and collaborative environment