Digital Marketing Specialist
Job Description
We are seeking a Digital Marketing Specialist with 1+ years of experience to execute and optimize campaigns across multiple channels. You will focus on driving brand awareness, lead generation, and customer engagement using data-driven strategies.
Key Responsibilities
- Plan and manage campaigns across Google Ads, Facebook, LinkedIn, Instagram, and email.
- Optimize website and landing pages for SEO.
- Manage social media content calendars and engagement strategies.
- Monitor campaign performance using analytics tools.
- Conduct keyword research and handle SEO activities.
- Create and optimize content aligned with brand goals.
- Manage email marketing campaigns and segmentation.
- Collaborate with design team for marketing materials.
- Stay updated with marketing trends and tools.
Requirements
- 1+ years experience in digital marketing.
- Hands-on experience with Google Ads / Facebook Ads.
- Strong knowledge of SEO, SEM, and social media marketing.
- Proficiency in Google Analytics and tracking tools.
- Experience with CMS like WordPress is a plus.
- Strong communication skills.
- Analytical and problem-solving abilities.
- Ability to manage multiple campaigns.
Preferred
- Familiarity with Mailchimp or HubSpot.
- Experience in content marketing and blogging.
- Knowledge of A/B testing.
- Experience with Canva or Adobe tools.
Benefits
- Competitive salary
- Flexible working hours
- Remote work options
- Learning and development opportunities
- Supportive and collaborative environment